About me

I am a Lead Experience Designer, foodie, and loves travelling.

What do I do at D6 Consulting?

In August 2023, I joined D6 Consulting as a Experience Design Lead. At present, I am responsible product and service design capability.

On day to day basis, I might be:

• Plan and execute system mapping, customer journeys, scenarios and service specifications.
• Leading explorations, planning or conducting research activities that include validation (user testing sessions, concept testing, IA testing) and discovery (ethnography, depth interviews, contextual inquiry)
• Analyse research data identifying and generating meaningful insights and behavioural patterns.
• Mentoring other designers and business analysts.
• Work closely with researchers, and product designers contributing to the improvement of the design quality and final user experience.
• Collaborate with product owners and leaders to drive product strategy and the development roadmap.
• Defining scalable, end-to-end interaction flows that incorporate key design principles, intentional information architectures, common design patterns, and accessibility

My journey as a designer

I started my career as a Usability Specialist in 2004 at a global consulting firm to pursue my ambition of designing digital experiences that enrich the lives of users worldwide. I’ve always been passionate about understanding the “Who,” “What,” and “Why” behind human behavior, perceptions, and decision-making. With over 15+ years of design experience, I’ve worked with B2B, B2C, and SaaS products and services for large tech companies, advertising agencies, and startups.

What are my Interests & inspirations?

Growing up in a small industrial town and later experiencing city life, I’ve always been inspired by the activities that shaped my early years: cricket, heavy metal, screenprinting, making coffee, and exploring historical sites. Nowadays, I take things a bit slower, often immersing myself in history books, hiking, gardening, or cooking.

Beyond music, art, and design, I’m deeply fascinated by how different cultures shape human behavior and decision-making, particularly how context and environment influence the way people think and act.